Privacy Policy

February 23rd, 2022

Ritual Health Technologies, Inc. (“Ritual”, “we”, “us” or “our”) values your privacy and takes it seriously. In this Privacy Policy (“Policy”), we describe how we collect, use, and disclose information that we obtain about visitors to our website at (the “Website”) and users of the services available through our Website, mobile application, or any other digital platform that we operate and offer our services through (collectively, the “Services”), and how we use and disclose that information. By visiting the Website, or using any of our Services (including through third-party applications), you agree that your personal information will be handled as described in this Policy. Your use of our Website or Services, and any dispute over privacy, is subject to this Policy and the Terms of Use, including its applicable limitations on damages and provisions for the resolution of disputes. For the purposes of this Policy, personal information is information that identifies, relates to, or can be used to identify you, as well as information that is protected as personal information under applicable laws.

This Policy does not apply to any other website that you visit before our Website or any third-party sites that may be accessible through our Services. Please read this Policy carefully so that you understand your rights in relation to personal data, and how we will process that personal data.

If you do not want us to share personal data or feel uncomfortable with the ways we use information in order to deliver our Services, please do not use our Website or the Services.

The Information We Collect About You

We collect information about you directly from you and from third parties, as well as automatically through your use of our Website or Services.

Information We Collect Directly From You.

You may browse certain areas of the Website without registering with us or providing us personal information. If you register for our Services as a customer, then you must provide your name, email,  phone number and contact details.

In addition, if you use our Services to make a purchase, you may be asked to provide payment, billing information from you, including credit card information and billing addresses. Credit cards are processed by our third-party credit card processor which complies with the Payment Card Industry Data Security Standard PCI-DSS. Billing and information may be shared with third-party vendors that we retain to ship any products you order from us.

In addition, if you are providing personal information for third parties such as your spouse or partner in connection with using our Services, you are responsible for ensuring that you have all required permissions and consents to provide such personal information to us for use in connection with the Services and that our use of such personal information to provide the Services does not violate any applicable law, rule, regulation or order.

Information We Collect Automatically.

We may automatically collect the following information about your use of our Website or Services through cookies and other technologies: your domain name; your browser type and operating system; web pages you view; links you click; your IP address; the length of time you visit our Website or use our Services; and the referring URL, or the webpage that led you to our Website. We may combine this information with other information that we have collected about you, including, where applicable, your user name, name, and other personal information. Please see the section “Our Use of Cookies and Other Tracking Mechanisms” below for more information

How We Use Your Information

We use your information, including personal information, for the following purposes:

Provide Our Services

We use your information to communicate with you about your use of our Website and Services, to provide our Websites and Services, to respond to your inquiries, and for other customer service purposes.

Provide Personalized Services

We use your information to tailor the content and information that we may send or display to you, to offer location customization and personalized help and instructions, and to otherwise personalize your experiences while using the Website and Services.

Improve and Develop Our Services

We use your information to ensure our Website and Services are working as intended, to better understand how users access and use our Website and Services, both on an aggregated and individualized basis, to make improvements to our services, to develop new Services, and for other research and analytical purposes.

Offer Promotions

We may use your information for marketing and promotional purposes. For example, we may use your information, such as your email address, to send you news and newsletters, special offers, and promotions, or to otherwise contact you about products or information we think may interest you. We also may use the information that we learn about you to assist us in advertising our Services on third-party websites.

Comply With Legal Obligations, Prevent Fraud, and Protect Rights or Property

We use your information as necessary to comply with our legal obligations, respond to law enforcement inquiries, comply with legal process (e.g., warrant, subpoena, civil discovery or investigative demand), to enforce or defend legal claims, prevent fraud and protect the security of our systems, prevent injury or damage, and protect our rights or property or the rights or property of others. As we are not providing medical or mental health related services, none of the information that you share with us is privileged. Additionally, if we believe that there is a potential threat to the safety of any person they may provide this information to law enforcement agencies in accordance with applicable law.

How We Share Your Information

We may share your information, including personal information, as follows:


Where you have provided consent, we share your information, including personal information, as described at the time of consent, such as when you authorize a third-party application or website to access your Ritual account or when you participate in promotional activities conducted by Ritual partners or third parties. For example, we request your consent to send you email communications about products and Services available through our Website. You can withdraw your consent at any item by contacting us at


We may disclose the information we collect from you to our affiliates or subsidiaries solely for the purpose of providing Services to you; however, if we do so, their use and disclosure of your personally identifiable information will be maintained by such affiliates and subsidiaries in accordance with this Policy.

Service Providers.

We may disclose the information we collect from you to third-party vendors, service providers, contractors or agents who perform functions on our behalf.

Business Transfers.

If we are acquired by or merged with another company, if substantially all of our assets are transferred to another entity in connection with a transaction or as part of a bankruptcy proceeding, or are in negotiations for any of these types of transactions, we may transfer the information we have collected from you to the other company or entity.

In Response to Legal Process.

We also may disclose the information we collect from you in order to comply with the law, a judicial proceeding, court order, or other legal process, such as in response to a subpoena.

To Protect Us and Others.

We also may disclose the information we collect from you where we believe it is necessary to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the safety of any person, violations of our Terms of Use or this Policy, or as evidence in litigation in which we are involved.

Aggregate and De-Identified Information.

We may share aggregate, anonymized or de-identified information about users and their use of the Services with third parties and publicly for marketing, advertising, research or similar purposes.

Please note that except as noted above, we will not sell or share your personal information with any third party for their direct marketing purposes without your consent.

Our Use of Cookies and Other Tracking Mechanisms

We and our service providers use cookies and other tracking mechanisms to track information about your use of our Website and Services. We may combine this information with other personal information we collect from you (and our third-party service providers may do so on our behalf).

Currently, our systems do not recognize browser “do-not-track” requests. You may, however, disable certain tracking as discussed in this section (e.g., by disabling cookies), but such disabling will impair use of the Website and Services.


Cookies are alphanumeric identifiers that we transfer to your computer’s hard drive through your web browser for record-keeping purposes. Some cookies allow us to make it easier for you to navigate our Website and Services, while others are used to enable a faster log-in process or to allow us to track your activities at our Website and Services. There are two types of cookies: session and persistent cookies.

Session Cookies.

Session cookies exist only during an online session. They disappear from your computer when you close your browser or turn off your computer. We use session cookies to allow our systems to uniquely identify you during a session or while you are logged into the Website. This allows us to process your online transactions and requests and verify your identity, after you have logged in, as you move through our Website.

Disabling Cookies.

Most web browsers automatically accept cookies, but if you prefer, you can edit your browser options to block them in the future. The Help portion of the toolbar on most browsers will tell you how to prevent your computer from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Visitors to our Website who disable cookies will not be able to browse certain areas of the Website or use the Services.

Third Party Analytics.

We use automated devices and applications, such as Google Analytics, to evaluate usage of our Website and our Services. We also may use other analytic means to evaluate our Services. We use these tools to help us improve our Services, performance and user experiences. These entities may use cookies and other tracking technologies to perform their services. We do not share your personal information with these third parties.

Third-Party Links.

Our Website and Services may contain links to third-party websites. Any access to and use of such linked websites is not governed by this Policy, but instead is governed by the privacy policies of those third-party websites. We are not responsible for the information practices of such third-party websites.

Security of My Personal Information

We have implemented commercially reasonable precautions to protect the information we collect from loss, misuse and unauthorized access, disclosure, alteration, and destruction. Please be aware that despite our efforts, no data security measures can guarantee 100% security. You should take steps to protect against unauthorized access to your password, phone, and computer by, among other things, signing off after using a shared computer, choosing a robust password that nobody else knows or can easily guess, and keeping your log-in and password private. We are not responsible for any lost, stolen, or compromised passwords or for any activity on your account via unauthorized password activity. websites.

Do You Sell My Personal Information?

We do not sell your personal information for monetary or other valuable consideration, as such terms are defined under California and Nevada law. However, if you have any questions regarding your opt-out rights, you may contact us at

What Rights Do I Have Regarding My Personal Information?

You may request access to, a copy of, and the modification or deletion of personal information that you have submitted to us by contacting us at We will use reasonable efforts to accommodate such requests to the extent required by law, provided that we may be required to retain personal information to comply with legal obligations, accounting requirements, or for other business purposes. We may request additional information to verify the identity of the requesting party before responding to a request. Please note that copies of information that you have updated, modified or deleted may remain viewable in cached and archived pages of the Website for a period of time.

What Choices Do I Have Regarding Use of My Personal Information for Marketing?

We may send periodic promotional or informational emails to you. You may opt-out of such communications by following the opt-out instructions contained in the email. Please note that it may take up to 10 business days for us to process opt-out requests. If you opt-out of receiving emails about recommendations or other information we think may interest you, we may still send you emails about your account or any Services you have requested or received from us.

Location of Information

Our Website and Services are offered from the United States and Israel, and are solely for use within the United States at this time. We store any information we collect in the United States. If you access the Services or Website from outside the United States, you agree to the transfer of your information to the United States, which may have less protections for your personal information than your jurisdiction of residence.

Children and Minors

Our Website and Services are designed for people over the age of 18.

Our Website and Services are not designed for children and minors under the age of 18. You may not provide or share with us information about a child or minor under 18 when you use our Services. If we discover that a child or minor under 18 has provided us with personal information or that you provided us such information about a child or minor under 18, we will delete such information from our systems.

Contact Us

If you have questions about the privacy aspects of our Website or Services or would like to make a complaint, please contact us at

Changes to This Policy

This Policy is current as of the Effective Date set forth above. We may change this Policy from time to time, so please be sure to check back periodically. We will post any changes to this Policy on the Website. If we make any changes to this Policy that materially affect our practices with regard to the personal information we have previously collected from you, we will endeavor to provide you with notice in advance of such change by highlighting the change on our Website or, if you have an account with us, providing notice to the email address in your account (for this reason you should make sure to update your account information promptly if it changes).

California Privacy Notice

We are not yet subject to the California Consumer Privacy Act (“CCPA”) and will amend this Policy once we are. In the meantime, please see the section entitled “What Rights Do I Have Regarding My Personal Information” for further information on what you may request regarding the personal information we have collected.

In addition, under California Civil Code § 1798.83, California residents who have provided personal information to Ritual may obtain information regarding Ritual’s disclosures, if any, of personal information to third parties for third-party direct marketing purposes. Requests must be submitted to the following address: Within 30 days of receiving such a request, we will provide a California Privacy Disclosure, which will include a list of certain categories of personal information disclosed during the preceding calendar year to third parties for their direct marketing purposes, along with the names and addresses of those third parties. This request may be made no more than once per calendar year.